The Problem with Trying to Find a Digital Marketing Agency
When considering a website design and digital marketing agency, we typically look for a professional aesthetic, we want good SEO, but in reality, we really don’t care about the site—we want LEADS, and the website is the means.
Unfortunately…
- Most digital marketing agencies offering website design services have limited options
- Many alternatives force you to either use their proprietary format or will only build on WordPress
- Many don’t concentrate on leads
- Some alternatives only build your website—but do little with SEO
- Some are an SEO agency, but don’t know how to convert traffic to leads
- Or rely on pricey manual labor to keep it optimized
- Plug-in Hell – WordPress
- Dozens of plug-ins, EACH one is a potential security leak (can you spell h.a.c.k.e.d?)
- Or if one is unstable—the entire site can go down!
- Irregular Support
- Many plug-ins are open source—leaving you at the mercy of “no” support
- Use dozens of different developers (instead of a single source)
- When was the last time your caller ID said “WordPress?”
- Black-hole
- Many won’t return your calls or emails—before they have your money
- Imagine the frustration, with zero reports, sketchy deadlines, and zero transparency
The Big Question
So, how do you maximize your website options, get a website designed to actually generate leads, avoid plug-in hell, ensure you have strong support, and have perfect transparent and timely responses… avoiding the dreaded black hole that sucks in your cash while providing nominal feedback?
Perhaps we should consider an all-in-one digital marketing agency, website design, and SEO company…
Credibility
- Thousands of raving fans
- Corp! Winner Michigan’s Economic Bright Spots
- 10 Best Design
- Clutch Top Digital Agency 2017-2021
- Upcity National Excellence Award 2022
- Landy Award
- Michigan Small Business Top 50 Companies to Watch
- Inc 5000 America’s Fastest Growing Private Companies 2014-2022
- 100+ Google Certifications
Best Digital Marketing Agency & Website Design Solution
There are five main reasons to consider High Level Marketing
- MOST Website Options
- BETTER Technology for Increasing Leads & Preventing Lead Loss
- SUPERIOR Security and Built-in Compliance
- One of the BEST for Support
- One of the MOST Transparent Partners
Let’s consider each of these in detail . . .
1. A Digital Marketing Agency with the Most Website Options
High Level Marketing builds your website on a customized technology called Footprint™ or a WordPress platform by request.
You’re never limited by your website platform or what you want your website to do.
Others – ONLY WordPress
- Many companies ONLY build on WordPress with dozens of plugins
- Slow page speeds, negatively impact SEO
- Security vulnerabilities–if not handled appropriately
- High Level Marketing knows how to overcome many WordPress weaknesses
- Building & maintaining properly optimized, secure, custom websites
Others – ONLY Proprietary Platform
- Some companies ONLY build on their proprietary platform
- You have no options and are forced to rebuild your WordPress or other 3rd party platform on their system
2. BETTER Technology for Increasing Leads & Preventing Lead Loss
High Level Marketing’s Footprint™ technology has been refined over 15 years with millions of dollars of ongoing development. It is specifically built for speed, SEO, lead generation and lead loss prevention.
Slow website speed is one of the primary reasons for website abandonment and high bounce rates. The tech team is constantly monitoring industry trends, like integrated spam blocking, and algorithm updates to keep client websites performing optimally and driving more leads.
- Superior Website Speed. Footprint is one of the fastest Content Management System (CMS) platforms with built-in, integrated features that boost speeds up to 5x faster than WordPress. It includes (caution—tech terms ahead!)…
- Built-in Page Load Speed Optimization. Footprint includes built-in condensed CSS and JS files that are delivered with Gzip compression to optimize performance and limit load time to maximize page load speed.
- Dedicated Servers. High Level Marketing websites are hosted on high-availability, optimized cloud servers for optimal speed performance. Plus, the HLM team is continually researching and testing ways to improve speed through database, server, and the latest technology updates.
- Built-in Page Load Speed Optimization. Footprint includes built-in condensed CSS and JS files that are delivered with Gzip compression to optimize performance and limit load time to maximize page load speed.
- Dedicated Servers. High Level Marketing websites are hosted on high-availability, optimized cloud servers for optimal speed performance. Plus, the HLM team is continually researching and testing ways to improve speed through database, server, and the latest technology updates.
- Built for SEO. Instead of relying on risky plugin add-ons, HLM has “built-in” features, to increase speed and improve security. The site isn’t overloaded with multiple plugin server requests which can slow performance, or possibly crash because of plugin incompatibility.
- Built-in Auto-image optimization technology. Images added to your website are automatically resized and include an auto-generated alt tag. This helps Google’s algorithms factors in your image tags for ranking purposes.
- Built-in Auto Meta Creation. Creates Meta title and descriptions automatically based on the page or post content, and auto-configures the correct canonical for each page to ensure page optimization, even if the user forgets to adjust it manually.
- Prevent Lead Loss. Footprint’s industry-leading spam blocking for forms eliminates the need for captcha questions (like those used on WordPress sites) that are not only annoying and unsightly, but they are proven to reduce conversion up to 3.2%.
3. Website Design with Superior Security & Built-in Compliance
Footprint websites are hosted in a securely controlled server environment, don’t require plug-ins, and includes built-in ADA compliance. These features save you money, and protect your site from crashes and lawsuits
- Securely controlled server environment. Unlike smaller agencies and freelance website designers that often host websites on shared servers, all High Level Marketing websites are hosted in a securely controlled server environment that is regularly backed-up and monitored for vulnerabilities.
- NEVER Compromised. To date, High Level Marketing Footprint websites have never, ever been compromised. In contrast, WordPress accounts for over 90% of hacked sites (ZdNet).
- Plugin Hell. WordPress sites are built using multiple plugins, many are open source, have sketchy support, incompatibilities, can crash a website when broken, and are KNOWN to cause massive security breaches. High Level’s white-glove technical team can prevent most of these from occurring, but it is one of the main reasons for creating Footprint—which is rock-solid stable, fast, and secure.
- ADA Compliance. All High Level Marketing websites come standard with American Disability Act (ADA) compliance. From the colors and text size to the graphics, they are designed to help users with disabilities—which is also a ranking factor for Google. This increases your audience, your ranking, and invariable your leads. It can also keep you out of court (think Domino’s lost case for ADA non-compliance).
4. One of the BEST Digital Marketing Agencies for Support
High Level Marketing provides a dedicated account manager, an industry-best one-hour response, and a full team of technical experts dedicated to unparalleled results – leads.
- Dedicated Performance Managers. HLM provides you with a dedicated account manager that learns and focuses on your business.
- 1-Hour Response Time. All account managers respond within an hour of being contacted, so no nightmare ghosting!
- WordPress offers users NO support. When was the last time your caller ID said, “WordPress?” YOU have to bring your own. In contrast, High Level Marketing’s support is included—even if it is a WordPress site (you’re always in good hands).
- Accessible Pre-Sale Support. Unlike many alternatives, HLM provides accessible live human support even before you’re a customer. No endless voice mails or leaving system messages with a bot.
- In-House Industry Experts. HLM continually conducts in-house testing, with peer-code-review, to ensure your website remains stable and on the cutting edge with speed and optimization to maximize your digital marketing returns.
5. A Digital Marketing Agency that is One of the MOST Transparent in the Industry
High Level Marketing is fully transparent, providing a 24/7 dashboard that shows the key metrics, performance ROI (including percentage increase), and campaign activity. You also know the team members assigned and your status—so you know how your site and promotions are performing to maximize leads (gone is the typical black hole prevalent within the industry).
- Performance RoadMap. High Level Marketing starts with a local market report that clearly benchmarks critical metrics impacting your online success, shows how you compare to top competitors, and includes a roadmap and a detailed timeline for achieving your agreed upon business goals.
- Team Task Tracking. In the dashboard, you can view the on-page and technical changes to your website; as well as what your team recently completed and the upcoming status.
- Key Performance Metrics. The included dashboard lets you easily understand key metrics in real-time that impact your bottom-line including reviews, page rankings, Google Maps listing, competitive analysis, and even lead and call tracking and monitoring). No need to dig through complex reports or get a certification in analytics to understand your performance.
What’s Holding You Back?
Now that you can see some of the advantages of High Level Marketing—what’s holding you back? The following are common questions.
- Do you guarantee leads? We would love to, but there are some items we can’t control (how good is your product/service, your customer service, etc.). But we do the analysis up front and only work with companies where we can make a big impact—or we’ll tell you we’re not a good fit.
- What is your typical agreement time frame? 60-90 days to get everything going. High Level has a typical 12-month agreement—since it takes time for many of the implementations and the results to bear fruit, then it goes month-to-month.
- Do you work with my competitors? Yes, especially since we work in vertical markets. But there is strict confidence between companies, and we won’t share results.
- I’ve tried Digital Marketing—but it didn’t work. We’ve serviced thousands of companies since 2009 that said the same thing. Unfortunately, the barrier to say you’re an “SEO company” is low. This is also why we narrow the vertical markets we service and do a deep assessment up front…so the ROI is MUCH better than alternatives.
Picture This – Your Old Life
You saw the ads and tried Wix. It was quick to set up and you thought you’d get leads—but that requires traffic, and it was dismal (not friendly to SEO), since you seldom showed up on Google. Then, it took an act of congress to cancel.
You bought off on WordPress, built cheap by a company from India. But the website was pathetically slow and then… there was the downtime–every time a plugin broke (with little to no support for days). And can you spell H.A.C.K.E.D. Nothing that can’t be re-built–in weeks! They didn’t know how to spell SEO. So again, little traffic—and few leads.
A so-called “digital marketing agency” said they could help—take your money that is. You saw no ROI, but they did announce a new in-house climbing rock-wall in their latest newsletter (one of the few times you ever heard from them).
Life sucks
Picture This – Your New Life
This time you hired High Level Marketing to be your digital marketing agency. What a difference!
You were assigned a dedicated account manager immediately and were consulted on positioning, culture, the competition—they learned everything. You were also introduced to the “Dashboard,” and you could instantly see the status of your team, your site, your SEO, traffic, and LEADS!
And the LEADS kept increasing as the team tuned in on your business. You weren’t buried in the mechanics of a website design — you had a business to run.
You were always on the top of Google (pity the other guys) and sales increased—a LOT!
Life is good!
What Next?
- Complete the form to get a quote
- Click HERE to get a gander at the FootPrint dashboard
- Let’s get started!
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