Partner Program Benefits Referral Authorized Gold Platinum
Lead Generation and Sales Assistance
Pre-qualified Leads Access to qualified leads prioritized by your region, program authorization and certification level. Typically, it is a 3 (to Platinum) to 1 (to Gold) ratio. Authorized on a very limited basis. No No Med High
Deal Registration Register your major deals to obtain pre-sales volume discounts and special account exclusivity. Registered deals also have an increased margin. No No Yes Yes
Volume Discount Back-end rebates may be available for achieving volume requirements. Higher authorization levels receive greater discounts. No No Yes Yes
Partner Locator Reseller lookup, prioritized by region and certification level (higher qualified resellers may be listed first (along with their level of authorization) to reward commitment). No Low Med High
NFR Discounted Services Access to Not for Resale (NFR) service at a significant discount to Partners to help promote your own website and service. See NFR section in portal. Yes Yes Yes Yes
Joint Promotions Participate in joint regional promotions including promotional e-mails, ads, events, etc.Also includes direct phone line access and easy-to-use form to requested MDF participation for proposed joint activities. No Limited Yes Yes
Effective Communications
Partner Communications This is not spam, but valuable information requested by our partners. Includes special announcements, applicable alliance deals, updated Q&A and new sales tools.  Yes Yes Yes Yes
Partner program phone numbers You can talk to a dedicated Partner Program Manager if you need to know anything about the Partner Program, have any problems or suggestions.  Yes Yes Yes Yes
Reseller forum Have a question about configuration, sales strategies, or overcoming objections? Visit the reseller forum to post your questions and view responses from support and other partners. Yes Yes Yes Yes
Online Portal Resources
Market Information Learn market trends to determine which verticals to target, what they prefer and more. Yes Yes Yes Yes
Competitive Analysis Review the latest matrix that shows how our products compare to the competition. Great resource if you’re in a competitive bid and need to de-position the competition. Yes Yes Yes Yes
Sales Tools As available, you can access PDF product slicks, sample ad and e-mail templates, white papers, PowerPoint presentations, configuration guides, and case studies. Yes Yes Yes Yes
Brand Usage Review branding guidelines, logo usage and leverage the  brand to enhance your image. Yes Yes Yes Yes
Personalized portal Contains the policies, forms, graphics, templates, promotions, newsletters, etc. Referral partners can see sales, stats, banners and more. Yes Yes Yes Yes
Tech and Sales Support and Training
FREE Training Get up to speed on the product, sales approach and installation within the self-paced FREE training with the Learning Management System (LMS). Many of these feature sample videos--as close as possible to on-site training. Yes Yes Yes Yes
Model & Coaching Calls Ability to schedule model calls (where we show you best practices to present) and coaching calls (where we review your approach and presentation to provide tips) to improve your success. No No Yes Yes
Certification Register for the certification program to become expert at all aspects of the product. This additional qualification allows you to achieve a higher authorization level which provides additional margins to reward you for your expertise and commitment. No No Med High
Priority Partner Support Dedicated channel manager to help with any issues and escalate to support as needed. No Yes Yes Yes
Annual Partner Conference Attend the live virtual event, or view the presentations online with recorded video feeds and downloadable presentations. No Yes Yes Yes
Partner Program Requirements Referral Authorized Gold Platinum
Register at portal site Must register on the Partner website and complete the application. Yes Yes Yes Yes
Qualify as a Partner Must engage in a) face-to-face selling, b) provide 1st line post-sale support, c) have outbound sales reps, d) sell complimentary products and/or install or integration capabilities. No Yes Yes Yes
Develop Business Plan of Action Submit a quarterly business "plan of action" (1 promotion per month) with assistance from the  Channel Manager to orchestrate joint promotions. Promotional templates available in the portal. No No Yes Yes
Quarterly Sales Targets Highest level Partners are required to reach predetermined sales targets to obtain higher margins and additional benefits. Check with the  Channel Manager for details. No No Yes Yes